Salam Aleikum from Dubai dear Coffee Lover,
to connect coffee producers, manufacturers, retailers, traders, and the broader industry, World of Coffee Dubai is tailored for the coffee businesses and those who wish to break into the Middles East's emerging coffee industry. The World of Coffee Dubai 2025 is one of the most significant coffee trade events in the Middle East, bringing together key players from the global coffee industry.
My lecture during the World of Coffee Dubai this week was mentioning the growing demand for café and coffee shop culture in countries like UAE, Saudi Arabia, Bahrain, Kuwait, Qatar etc. Furthermore, the number of Specialty cafés in this region keeps on increasing year on year to meet consumer demands. The market in the region is estimated of around 6 Billion USD by end of this year.
One key topic out of my lecture: Tomorrow’s coffee businesses should carefully consider the purchasing behaviors and preferences of the younger generations, as they will quickly become the most powerful purchasing group. The significant growth geographies will be where the younger and rising populations are, in markets like Asia, the Middle East and LATAM. Take RTD Coffee as key growth driver in the future. Two out of three young people choose RTD and cold coffee regularly, driven by the variety of tastes available. According to the research, one out of three cups is incremental and sourced from other beverages and snacking behavior.
The interaction with visitors from around the world during this three-day summit was very beneficial and you can learn a lot about the ever-growing coffee industry in the region. A rise in income has tremendously helped the coffee market to grow in the region. This event is essential for anyone aiming to expand in the Middle Eastern and global coffee markets.
Soon more in the coffee podcast with Irina Sharipova.
