Dear Coffee Lover,
Green coffee is being produced in more than 60 countries around the tropical/subtropical belt of the world and is one of the most important agricultural commodities traded globally.
Approximately 10 million coffee farmers providing coffee for Europe.
This week I had the pleasure of joining extraordinary leaders in the coffee sector at the 15th Swiss Coffee Trade Association (SCTA). SCTA is a leader in bringing together the industry to advance the future of coffee, something I’m so deeply passionate about.
Sustainability as the license to operate and it is a collective action plan. Step up to the challenge. Living income for the farmers is crucial to run the coffee business and should be the starting point.
Climate change remains the biggest challenge globally. All of us are in the same boat. Collaboration is key for all of us to sustain, shape and develop this wonderful coffee category.
