Dear Coffee Lovers,
Anuga 2025 – Coffee meets the Future of Beverages ☕️🌍
Once again, the fair has proven why it’s the heartbeat of global food & beverage innovation.
I was honored to deliver my keynote, “Changing Coffee Culture – The Megatrends of a Global Passion” and to feel the incredible energy across the coffee enthusiasts gathered there.
My key takeaways:
🔥 Functional & hybrid drinks are booming – from coffee + protein to beauty & wellness beverages.
🌱 Plant-based and clean-label innovations remain unstoppable.
🥤 RTD coffee is moving into the functional space. The lines between coffee, nutrition, energy drinks, cocktails, and sodas are increasingly blurring.
🏪 Private labels are becoming true innovation drivers.
🌏 regional diversity is shaping global coffee culture faster than ever.
Coffee is no longer just a drink – it’s a connector, a lifestyle, and a statement of values. The challenge now? To innovate faster, collaborate wider, and brew more sustainably.
Thanks to the outstanding moderator David Bargiel, to everyone who joined my session, and to all who share their passion for shaping the next wave of global coffee and beverage trends
